It’s no secret that it costs more to acquire a new customer than to retain an existing one. As surveyed by Bain and Company, boosting customer retention rates by 5 percent can increase profits by 25 to 95 percent. So how do you keep your customers coming back? For starters, creating and sticking to solid branding strategies is a must. Apart from that, let’s discuss some smart hacks that you can use to keep your customers happy and coming back for more.

Make Customers Feel Like Royalty

One hack that always works is to make your customers feel like royalty. It doesn’t necessarily mean giving away freebies or discounts (although that helps, too), but making them feel valued, appreciated, and special. There are several ways to do this, but you can try simple things, including sending handwritten thank-you notes, asking for feedback and acting on it, personalizing communications whenever possible, and even recognizing birthdays and anniversaries. These little things will go a long way in making your customers feel valued.

Offer Them Something to Come Back for

Apart from making your customers feel appreciated, it would help if you also gave them a reason to come back. It could be in loyalty programs, discounts, or even just something as simple as offering new and unique products or services that they can’t find anywhere else. If you can give your customers a reason to keep coming back, they’ll be more likely to do that.

Keep in Touch With Your Customers

One of the best hacks for retaining customers is simply keeping in touch with them. Whether through email, social media, or even just a phone call now and then, staying in touch with your customers will help you build a stronger relationship with them and keep them coming back. But how do you know when to reach out? A good rule of thumb is to touch base after making a purchase, but you can also reach out just to check-in and see how they’re doing. Either way, keeping in touch with your customers is a great way to keep them coming back.

Go the Extra Mile to Solve a Customer’s Problem

In addition to those above, going above and beyond to solve customer problems will also make them feel appreciated. Going out of your way to finding that one elusive item they’re looking for or taking the time to walk them through a complicated issue, going above and beyond for your customers will not go unnoticed. And when they know that you’re always willing to go the extra mile, they’ll be more likely to keep coming back.

Now that you’ve learned a few hacks to retain your customers put them into action and see how they work for you. Remember, it’s always cheaper to keep a customer than to acquire a new one, so make retaining your customers a priority. With a bit of effort, you’ll be able to keep your customers coming back for more.