Earning money through digital publishing is possible. In fact, you can make a lot of passive income with this method. With a good digital product at hand, you need to sell it to customers at a reasonable but profitable price.

The process of getting customers puts off a lot of entrepreneurs. Many people do not like the idea of selling products. Even if you have the best product, it is impossible to sell if you fail to market it to the right audience.

Therefore, marketing is very important if you want to acquire customers, and the method is not as simple as you think. Some of the customer ideas include teaching, social networks, advertising on the industry websites and approaching the right blogs.

Teaching is useful if you have a particular expertise in a given area, or you have learnt a lot of things along the way. You need to share that experience with your audience. This will help build trust and credibility. This leads to a lot of people being more likely to purchase products that you sell later. Social networks are great ways to connect directly with your audience and build a network. The network can be the audience of your marketing campaigns. You should select your social network based on the type of customers you are looking for. If your niche has dedicated forums or websites, it is advisable to advertise your digital products through them.

Pricing
Now, how will you price your digital products? Pricing can be a tricky issue because right balance needs to be struck. There are two approaches to this: value-based pricing and tiered pricing. When you understand the value of products that are similar to what you are selling, your price should not differ so much from them.

You can also use multiple or tiered pricing. For instance, if a customer is purchasing a product such as eBook, you can provide different package deals.

The only problem with digital products is handling piracy and theft. This is very unfortunate, and it is quite difficult to tackle. You can learn about creating digital products at Anik Singal’s Publish Academy. In this program, the celebrated online entrepreneur shows you his ways for the last 12 years in digital publishing and how you can make money too.